Wednesday, April 7, 2021

YES, damnit, it IS SO art!

The other night I struggled with a moral dilemma. An ad for came through my Facebook feed - this is a company that turns art into fabric design. I instantly wanted to do lots of designs quickly so I could make money. But then it occurred to me that I was trying to do a cheap and dirty thing, just extruding trash to make cash. There's a word for artists who do that - "hack."

I don't want to be a hack. But it takes so long to produce something decent - and in the meantime other artists are selling their work. Competition. I thought about how I was struggling with the texture of the ground in "Blue and Gold Road" (not finished yet) and that I was using the Photoshop brushes to "cheat." Rather than creating my own design elements, I was using the brushes to stroke a premade texture onto the background.

I was feeling very conflicted and stressed while thinking these thoughts. But my Good Parent intervened and asked me to determine how I could utilize the readymades in an authentically artistic way to create good product. What I concluded was that I can play with stuff like the brushes but in a goal-directed way: think about what attracts me to the object, and build on that. Be "spontaneous" - let the readymades help me create a design but look at what their major "thrusts" are - for example, the brush I was using last has striations - parallel curves arranged around a more-or-less horizontal curved axis which is a double stroke with space between the two lines. The flattened curve and the "spines" are the thrust.

Having identified the main visual components I can develop them further into a finished visual object. So my aim should be to articulate what components matter, evaluate what their visual impact is, and add altered versions of said components in a harmonious arrangement. This is making use of readymades in a legitimately artistic method.

Relecting now on my internal stuggle, the Bullshit Detector part of me says: Are you effing crazy? You never heard of Duchamp, Warhol, or Banksy? You're worried about "cheating" by using Photoshop brushes to create an image, while the abovementioned artists (1) sent a urinal to the Armory Show, (2) painted an exact, albeit enlarged, replica of a soup can label, (3) used what must have been a clip art image to be present on paper just long enough to get shredded. I think I'm entitled to use whatever the hell I want short of parts of specimens of endangered species and do whatever the hell I want short of robbery, assault, homicide, or terrorism. So there, goddamnit!


  1. Oh, sure. Art question. But what if I want to worship the Art of the Minions??? Eh? You gotta admit, they're a perfect...SOMEthing.... P.S. Snicker.

  2. They are a work of genius, actually. Especially their "language."


Don't be nasty. You know what that means.

What is art, and what do you care anyway?

YES, damnit, it IS SO art!

The other night I struggled with a moral dilemma. An ad for came through my Facebook feed - this is a company that ...